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Jacksonville’s Most Inspiring Stories

The heart of our mission is to find the amazing souls that breathe life into our communities. In the recent weeks, we’ve had the privilege to connect with some incredible artists, creatives, entrepreneurs and rabble rousers and we can’t begin to express how impressed we are with the incredible group below.

Jessica Martin

Determined to provide high school seniors with more than just beautiful photos, Jessica created her first Senior Team in 2022. Since then, her Senior Teams have become an annual tradition, offering students an unforgettable experience that goes beyond traditional portraits. While Jessica now works in various photography genres, her specialties include studio, senior, and sports photography, each of which she approaches with a commitment to capturing both the personality and passion of her clients. Read more>>

Carrie Salituro

My family is at the heart of everything I do. I’m a proud single mom to two wonderful daughters—Capri and Laci. They inspire me daily and are the reason I work so hard to build something meaningful. For more than 20 years, I worked as a commercial real estate appraiser. It was a stable career, but over time I felt the pull toward something more creative and personal. I’ve always loved plants and design, and I realized I wanted to spend my days doing something that brought beauty and joy not only into my own life but into others’ as well. That’s when I took the leap and started The Paisley Plant & Garden. Read more>>

Monika Bernthal

Just a few months later in 2018, my passion project unfolded as I launched STA Marketplace, an online platform and directory for local businesses. We provided local businesses a webpage on the site and promoted them through the platform’s social media. At the same time, I rolled out a series of mini events, STA Marketplace Samplers, to showcase local makers and creatives. The in-person events came to a screeching halt with Covid, but we then pivoted to temporarily provide members an online store where they could continue to sell their products. Read more>>

Patricia Davis

My career background is fashion. I was in the industry for 48 years. I have a degree in interior design as well, but only entered the industry in 2018 where I worked for a company that had been an icon in my city for over thirty years. When covid hit like many companies it closed. After the closure I decided to open my own interior design showroom (during covid) in 2021 and created a one stop haven for all things in fabrics and products to capture the market for organic, natural and sustainable design and so the journey began. We opened a 5,000 square foot showroom but have now relocated and have two showrooms. Read more>>

Erin Healy

From there, I began participating in local art walks and pop-up events, which really gave me confidence in my work. I eventually entered the Miami Fashion Week Emerging Designer competition and was honored to place in the top three. That experience opened new doors, and I started selling wholesale to boutiques. Over time, I felt drawn to creating one-of-a-kind pieces, so I transitioned into designing custom wedding gowns and special occasion dresses. Read more>>

Melody Joy Snelen

My story is vast with so much more to it than meets the eye! My journey definitely has many layers including hustling from a very young age, being a high performance tennis athlete—top ranked junior to earning a professional world ranking, coaching tennis–all ages and skill sets, being a model/actress—with commercials and print work making it all around the world, owning a local boutique (since 2016 with my twin sister) and all this prior to my entrance into the world of real estate and becoming a Ponte Vedra Beach based luxury real estate agent/Realtor. Read more>>

Amanda Apatow Melissa Van Lengen

By 2021, I, Amanda, Owner and Founder of The Crafts & Cocktails Co. had planned and executed hundreds of events. Holiday parties, conferences, graduation ceremonies etc. My first wedding was with my good friends Kes and Justin, who were up to their eyeballs in decisions. They asked me to sit down with them to go over wedding day plans. We met at a coffee shop and 5+ hours later, Kes had clarity and confidence that things were going to come together. Eight months and 4 meetings later, Kes and Justin were married in a beautiful ceremony under a 300 year old oak tree before eating like royalty and partying the night away! Read more>>

Mona Amyra

t all started with two great loves: teaching and globe-trotting. I’ve always been a teacher at heart—just ask my little sister, who was subjected to homemade worksheets at the tender age of 8. I was living my best educator life. She was… less enthused. But hey, every visionary needs a reluctant test subject. Read more>>

Susan Miller

My work is about helping people find ways to help their loved one with memory loss, dementia, and/or Alzheimer’s disease. Giving the caregiver some peace of mind knowing that their loved one is safe, cared for, and using their brain. We also provide some time for themselves, which is very important for caregivers who can be on duty 24 hours a day. Read more>>

Joy Williams

I’ve been a licensed Realtor® since December 2012, but my journey in real estate began well before that. My professional background was in bookkeeping for small businesses, including several property investment companies. That work gave me a behind-the-scenes education in how real estate operates—the numbers, the transactions, and the moving parts that make everything come together. By the time my husband and I had bought and sold two investment properties ourselves, I knew real estate was where I wanted to focus my future. With his encouragement, I took the leap, earned my license, and stepped fully into this career. Read more>>

Jeffrey Moore

For me, creativity knows no boundaries. Watercolors—on both Yupo and traditional paper—are often my compass, but I’ve also immersed myself in copper repoussé and chasing, metalworks, hand-fired jewelry, pottery, photography, and even culinary artistry. Baking a cake or composing a copper wren carries the same creative spark. When I create, I go in 100%, chasing excellence until I feel the work hum with life. Read more>>

Antoinette Black

That love for hair and creativity stayed with me. Eventually, I transitioned into a professional salon, where I served everyday clients who entrusted me with their crowns—not just for style, but for confidence, healing, and transformation. Over time, I realized I wasn’t just doing hair—I was telling stories. And I didn’t need a pen or a camera to do it. All I needed was a comb, a pair of shears, and a clear vision. Read more>>

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