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Rising Stars: Meet Aly Gray

Today we’d like to introduce you to Aly Gray.

Hi Aly, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
My business came to life in the thick of quarantine when gyms closed and workouts from home were in huge demand.

I had been a group fitness instructor at Equinox in Boston, MA has been a bodybuilding competitor and personal trainer on the side too, but covid changed that. I knew I had to pivot to pay the bills and turn my fitness passion into a career so I moved to Destin, FL, and built an incredible website behind the scenes of Instagram live classes. Before long, Aly Gray Fitness was born!

I built an online platform initially to make it easy for my clientele in New England to take the same style classes from Equinox studios from the comfort of their own home. I never expected it to expand worldwide! Now subscribers in the US and internationally sign into Aly Gray Fitness for fun and fitness.

Now, I train hundreds of women LIVE virtually on Zoom or stream later with Aly On Demand from my app or desktop. Classes focus on strength training, boxing, cardio HIIT, and core conditioning maximizing time, space, and limited equipment.

Today, my library of classes is over 250 and expanding weekly with 17 different workout channels, nine fitness challenges, a personal blog, and an online cookbook called Aly’s Kitchen. I offer 1×1 personal training, online coaching, and group fitness classes both locally in FL and virtually for private parties, business, and condo residents.

I’m so proud to say that my website was voted top 17 in 2022 among over 100 thousand fitness Wix sites and awarded Best Selection of Digital Offerings! I feel like I’ve just begun my story and I’m so excited to keep it growing.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
This has not been a smooth ride and not always sunshine and smiles but every hiccup was a learning experience.

I don’t have any training in marketing, website design, or technology in general so launching an online business was challenging to say the least. I had an amazing developer and branding professional who helped me build the site bones and I’ve learned a ton over the years to keep expanding my offerings to better serve my members.

Today, I am a one-woman show wearing many hats to run this business but love every second! The obstacles are simply not having enough hours in the day to do all of the things I want and need!

Thanks – so what else should our readers know about your work and what you’re currently focused on?
Group fitness is what fuels my soul and is the most fun part about Aly Gray Fitness!

I show women how fitness can build confidence and self-esteem through cardio and resistance training regardless of having a gym! I specialize in delivering fun workouts while maximizing time, space, and limited equipment for the busy mom and working professional.

What sets me apart is that I offer personal attention to every single member of Aly Gray Fitness. It’s truly become a fit family! The AGFitFam is a platform that allows members to be fully engaged for LIVE classes or just pop in for a workout when they choose.

All of my content is specific, science-based, and meant to challenge but not break you while making fitness the highlight of your day.

What would you say has been one of the most important lessons you’ve learned?
To not sweat the small stuff… and it’s all small stuff. You can’t please everyone but always be your most genuine self, spread positivity and practice what you preach and you will attract the right tribe.


  • AGFitFam $50/m
  • AGFitFam PLUS $99/m
  • Personal Training bundles from a single session to 12 pack
  • Three or 6-month online coaching plans – Pricing varies
  • Online Classes are $5, and in-person classes are $15

Contact Info:

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