Meet Janelle Or Sherita Smith of Southside

Today we’d like to introduce you to Janelle Or Sherita Smith

Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
My journey began as a single mom searching for safe and effective skincare solutions for my family. I became increasingly concerned with the harmful ingredients found in conventional products, so I decided to research and experiment with natural alternatives. Through a lot of trial and error, I developed my own organic formulations that not only worked but were also gentle on the skin.

Seeing the results and getting positive feedback from family and friends, I felt inspired to share my creations with others. That’s when I took the leap and launched my own organic skincare brand. As I grew more knowledgeable, I found that many people struggled to navigate the overwhelming world of skincare. This realization pushed me to expand beyond products and start offering consultations to guide others in building effective, natural routines tailored to their needs.

Today, my focus is on providing both high-quality products and personalized skincare advice, helping people achieve healthy skin while staying mindful of the ingredients they use.

We all face challenges, but looking back would you describe it as a relatively smooth road?
Some struggles along the way were finding the time to formulate and test out my products. With 2 children at the time it was a challenge. Lots of long nights while they would sleep and early mornings. I don’t regret it one bit though, I’m grateful that those long nights and desecration got me to where I am today

As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
I’m an aspiring skincare consultant and the founder of an organic skincare brand, with a focus on holistic, ingredient-conscious solutions. My work involves creating custom skincare regimens, formulating natural products, and educating clients on how to care for their skin without resorting to harsh chemicals.

I specialize in helping people with sensitive skin, those looking to transition to cleaner products, and anyone wanting a more personalized approach to skincare. What I’m known for is the integrity and transparency behind my formulations. Each product I create is made with carefully sourced, organic ingredients that are both effective and gentle.

What I’m most proud of is the trust I’ve built with my clients and the impact I’ve made on their skincare journeys. Knowing that I’ve helped someone regain confidence in their skin or discover a routine that truly works for them is incredibly rewarding.

What sets me apart is my dual role as both a formulator and consultant. I don’t just sell products—I take the time to understand each client’s unique needs, educate them, and tailor solutions that fit their lifestyle and goals. This personalized approach, coupled with my dedication to clean, organic ingredients, is at the heart of what I do.

Where do you see things going in the next 5-10 years?
Over the next 5-10 years, I see several key shifts and trends shaping the skincare industry:

1. Increased Demand for Clean and Transparent Beauty because consumers are becoming more ingredient-savvy and demanding greater transparency from brands. I expect to see stricter standards around what constitutes “clean beauty” and more accountability regarding sustainability and ethical sourcing.

2. Personalization and Skin Tech: The industry is moving toward hyper-personalized skincare, with more tools and apps that assess individual skin needs. I think technology will play a bigger role in offering customized solutions, from AI-driven skin analysis to personalized product formulations.

3. Sustainability and Eco-Friendly Packaging: There’s growing pressure for brands to adopt sustainable practices, from eco-friendly packaging to carbon-neutral production. I see more innovation in refillable, biodegradable, and minimal-waste packaging becoming mainstream.

4. Holistic and Wellness-Oriented Approaches: The connection between skincare and overall wellness will continue to strengthen. Consumers are looking beyond topical products and focusing on lifestyle, diet, and mental well-being as part of their skincare routine. I have very good friends that specialize in maintaining a good diet. Because you literally are what you eat.

5. Inclusivity and Representation: There’s a push for greater inclusivity in skincare, with more attention to products that cater to diverse skin tones, conditions, and needs. This trend will likely lead to more formulations tailored for underrepresented groups.

Overall, I see a shift toward a more informed, mindful, and personalized approach to skincare, with consumers taking greater control of what they put on their skin and seeking out brands that align with their values.

Pricing:

• $0 30 minute consultation
• $99 skincare class 1on1
• $14-$28 skincare packages
• $14 organic BlackRose facewash
• $20 papaya body oil

Contact Info:

• Website: https://BYTskincare.Etsy.com
• Instagram: https://www.instagram.com/byt__skincare?igsh=MXNzOTY3bGVoMmwzdQ%3D%3D&utm_source=qr
• Facebook: https://www.facebook.com/TheBeYouTiqueWay?mibextid=kFxxJD
• Other: https://linktr.ee/janellesp?utm_source=linktree_profile_share&ltsid=02e25b7b-3e95-47d5-a044-33f346cbf77b