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Life & Work with Nate Mundell of St. Augustine, FL

Today we’d like to introduce you to Nate Mundell.

Hi Nate, please kick things off for us with an introduction to yourself and your story.
I’m Nate Mundell, owner of Pure Energy Electric. I started the company in 2012, but my path into electrical work wasn’t exactly planned. I was originally interested in sound and audio engineering, but school wasn’t for me and the cost was out of reach. Around that time, my father-in-law suggested electrical work, and I entered an apprenticeship program before I was even an electrician.

It clicked almost immediately. I understood the systems, the math, and the problem-solving side of it, and I found that if you’re good at something, you tend to love it. I spent several years in the field, earned my journeyman license, then my master’s license, and during a slow economy I was pushed into starting my own company.

What began as just me working in the field grew into something much bigger. As demand increased, I had to learn how to balance being an electrician with learning how to run a business. Over time, Pure Energy grew into a service-driven company built around strong systems and, most importantly, great people. Today, we’re a team that handles everything from residential and commercial work to generators and specialty projects, and we continue to grow by focusing on quality, communication, and doing things the right way.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
No, it definitely hasn’t been a smooth road. I started Pure Energy during a rough economy, without a business background, and learned most things the hard way. I’m an electrician by trade, not someone who went to school for business, so early on I had to figure out pricing, systems, hiring, and leadership through trial and error.

As the company grew, the biggest challenges were learning how to step out of the field and into a leadership role, wearing multiple hats, and building systems that could scale without sacrificing quality. Hiring the right people, training them properly, and maintaining high standards while demand increased was never easy.

There were times when growth outpaced structure, and I had to slow down, reassess, and rebuild processes so the company could move forward the right way. Every challenge forced me to adapt, learn, and improve, and those struggles are what shaped Pure Energy into the company it is today.

Can you tell our readers more about what you do and what you think sets you apart from others?
At Pure Energy, we provide a full range of electrical services, including residential and commercial work, renovations, new construction, generators, and specialty projects like dock and marine electrical. What we specialize in really comes down to our people. Each technician has a specific skill set, and we build our projects around that, which allows us to deliver higher-quality work more efficiently.

We’re known for being a service-driven company with strong systems and clear communication. Every project, no matter the size, is treated with the same level of planning, professionalism, and attention to detail. We put managers and estimators up front so our technicians can focus on doing the job right the first time, safely and efficiently.
What I’m most proud of is the team we’ve built. The company isn’t centered around me, it’s built around talented people who take pride in their work and push each other to be better. We’ve created an environment where growth is encouraged, skills are developed, and quality is never compromised.

What sets us apart is that combination of people, systems, and mindset. We’re not just here to complete a job, we’re here to serve our customers, support our team, and consistently deliver professional, reliable work at a fair price.

Are there any important lessons you’ve learned that you can share with us?
The most important lesson I’ve learned is that people and systems matter just as much as technical skill. Being a great electrician isn’t enough to build a strong company, you have to invest in the people around you and create systems that support them.

Early on, I tried to do everything myself. Over time, I learned that real growth comes from trusting others, putting the right people in the right roles, and giving them the tools they need to succeed. When you focus on building a strong team, clear communication, and repeatable processes, the quality of the work improves, the company becomes more consistent, and everyone grows together.

If you take care of your people and stay committed to doing things the right way, the business will follow.

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