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Life & Work with Luke Kane of Saint Augustine

Today we’d like to introduce you to Luke Kane.

Hi Luke, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
Growing up, I didn’t just watch social media content, I studied it. I became obsessed with understanding the reasoning behind viral videos, why some content exploded with millions of views while others barely received 100. There was an algorithm, and I was determined to master it.
At Flagler College, where I earned my degree in Digital Media Production and Marketing, I used my camera skills to create viral content accumulating millions of views for the college, sports teams, and local businesses. I got immersed in the community and couldn’t have asked for a better experience. I’m extremely lucky to have found my passion at such a young age, and I knew what I was building in college could translate into a full-blown business. I just had to make the jump.
Six months after graduation, I’ve turned that passion into Kreative Media Group, a social media marketing agency that can do it all. We provide full-service social media management, from strategy and content creation to posting and analytics, designed to help you maximize your online presence. On top of that, we offer standalone services including professional videography, photography, graphic design, and social media consultations.
Social media is the biggest marketing tool in existence, yet over 60% of small businesses don’t utilize it effectively. I want to change that here in Northeast Florida.

We all face challenges, but looking back would you describe it as a relatively smooth road?
Launching Kreative Media Group shortly after graduating college was a risk. There’s no steady paycheck, no benefits, and no one else to rely on. When you’re running your own business, you are your income. Every client I land and every project I complete directly determines my success. The uncertainty was overwhelming at first, but I realized the only way forward was to outwork the doubt. I committed to showing up every single day and getting 1% better, whether that meant refining my editing skills, improving my client pitches, or learning from failed campaigns. Some days that meant working until midnight. Other days it meant hearing ‘no’ more times than I wanted to count. But that daily grind and commitment to consistency has made all the difference. Six months in, the risk is paying off, and I’m building something real.

Appreciate you sharing that. What else should we know about what you do?
At Kreative Media Group, I specialize in creating content that actually performs and helps businesses grow. I’m 23, which means I’ve grown up in the digital age. I didn’t just learn social media, I lived it. I understand what works online because I’ve been immersed in it my entire life. I know how algorithms think, what makes people stop scrolling, and how to turn views into real business results. That perspective sets me apart from traditional marketers who are still trying to figure out a landscape I’ve navigated since I was a kid.
But beyond the technical knowledge, this is truly my passion. I love everything I do at Kreative Media Group, from strategizing campaigns to editing videos at midnight. I’ve been doing professional videography and photography for years, honing my craft and building a portfolio I’m genuinely proud of. What excites me most is being able to convert those talents into helping others grow their businesses. There’s nothing more satisfying than watching a local business owner see their content go viral. When you love what you do and have spent years perfecting it, the results speak for themselves.

How can people work with you, collaborate with you or support you?
If you’re a business owner looking to grow your social media, reach out for a consultation. Contact me through our social media pages, our website, or even just give me a call and we’ll figure out what works best for you.
I’m always open to collaborating with other local businesses and creators. If you have an idea or project that needs content, let’s make it happen.
The easiest way to support Kreative Media Group is to follow us on social media and spread the word. Tell any business owners you know who could use our services. We’re a young business looking to keep growing so anything helps.

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