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Life & Work with Eden Howard

Today we’d like to introduce you to Eden Howard.

Eden, we appreciate you taking the time to share your story with us today. Where does your story begin?
When I was in the 9th grade my sister tried putting lashes on me for the very first time and I hated them. However, I admired Kim Fields’ makeup on the television show, ‘Living Single,’ and I wanted to enhance my look. After a while, I learned how to do my makeup by putting on lashes and doing my hair for the total look.

Then I fell in love with lashes because they improve the individual’s appearance by drawing attention to the eye area. I believed that if I could start a business by doing what I love, I would never go to work but I would be the best CEO. Beauty/Cosmetics. I strive to provide women with quality lashes and lip gloss. All my products are vegan and animal cruelty-free. Nevertheless, I was afraid of starting a business because I did not want to fail.

So, last year on April 10, 2021, I stopped doubting myself and I went for it. With the help of my support system, I was able to launch my business on July 23, 2021. Starting my business showed me never to be afraid to put my plans into motion.

I’m sure you wouldn’t say it’s been obstacle-free, but so far would you say the journey has been a fairly smooth road?
My journey as a business owner has not been easy but I would not change it for anything. Being in the military, a full-time student, and a mother of two daughters, I was overwhelmed until I found my balance.

With the help of my support system, I was able to launch my business. Although obstacles arise, I will not allow myself to give up on my dream. Consistency is key, and I will continue to focus on my business.

The primary challenge is finding the right vendors for lashes and merchandise packaging. I want to sell quality products and have a brand that is appealing to other women.

How do you define success?
In my opinion, being successful means that an individual has accomplished all their personal and professional goals. Moreover, success does not always mean you have to be wealthy, it could just mean that you are happy with making a difference.

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