We recently had the chance to connect with Jenna Griffith and have shared our conversation below.
Jenna, it’s always a pleasure to learn from you and your journey. Let’s start with a bit of a warmup: What do you think is misunderstood about your business?
One common misconception about Service and Soul is that it’s all about “woo woo” feel-good talk or emotional fluff. In reality, the work I do is deeply rooted in helping military and first responder spouses take action—not just feel better. While we absolutely address the emotional weight of fear, guilt, anxiety, and grief, we don’t stop there. These emotions often operate under the surface, silently influencing decisions, identity, and purpose. My goal is to help spouses recognize how these subconscious patterns are holding them back, and then guide them in taking meaningful, faith-led steps toward clarity, confidence, and a renewed sense of purpose. This work isn’t just about reflection—it’s about real transformation.
Can you briefly introduce yourself and share what makes you or your brand unique?
My name is Jenna Griffith, and I’m the founder of Service and Soul, a community and coaching brand created for military and first responder spouses who are navigating life beyond their support roles. After walking through my own journey of identity loss, divorce, and healing, I realized how often spouses give so much to others that they forget how to show up for themselves. Service and Soul was born out of that realization, a space where women can reconnect with their God-given purpose, heal from hidden emotional wounds, and take courageous steps toward personal transformation.
What makes Service and Soul unique is that we don’t just talk about mindset, we take aligned action. Through workshops, coaching, and storytelling, we help spouses identify the deeper emotions that may be driving their choices and holding them back. Whether someone is newly separated, recently widowed, or simply feeling lost in the day-to-day, I walk alongside them with faith, strategy, and compassion. It’s a message I believe so many women need to hear: your story isn’t over, and God still has something beautiful in store for you.
Okay, so here’s a deep one: Who taught you the most about work?
My mom, without question. From a very young age, she taught me the value of a dollar and the importance of always giving more than what’s expected. Watching her navigate life with grit, grace, and an unwavering work ethic left a lasting impression on me. She showed me that it’s not just about getting the job done, it’s about showing up with excellence and integrity, no matter the task. Because of her, I learned how to find purpose and passion in every role I stepped into, and how to give my best so I could be my best.
Was there ever a time you almost gave up?
Yes, during the writing of my first book, I almost walked away. I was in the middle of sharing deeply personal experiences, and it made me feel raw, exposed, and vulnerable to more attacks from my former husband. One afternoon, after writing about my divorce, I sat in my driveway in tears, telling my husband I was done. Fear and limiting beliefs crept in, convincing me that no one would read my book or care about the mission of Service and Soul. Thankfully, I didn’t listen to those doubts. Pushing through that moment not only strengthened me but also reminded me why my story, and the stories of others like me, need to be told.
Sure, so let’s go deeper into your values and how you think. What would your closest friends say really matters to you?
They’d say quality time, without a doubt. I truly value being present with my friends and family, having meaningful conversations about real life, not just surface, level chatter. Those moments of genuine connection mean everything to me.
Before we go, we’d love to hear your thoughts on some longer-run, legacy type questions. What is the story you hope people tell about you when you’re gone?
I hope the story people tell is that I made them feel deeply valued and genuinely loved. That I was the kind of person who listened without judgment, who nurtured their hearts, and cared deeply about their thoughts and feelings. I want to be remembered as someone who could walk with others through their hardest moments, offering comfort and hope, and who also celebrated their victories with genuine joy. More than anything, I hope my presence left people feeling better, stronger, and more seen than before.
Contact Info:
- Website: https://www.serviceandsoul.com
- Instagram: https://www.instagram.com/serviceandsoul/
- Linkedin: https://www.linkedin.com/in/serviceandsoul/
- Facebook: https://www.facebook.com/groups/serviceandsoul/
- Youtube: https://www.youtube.com/@msjennagriffith
Image Credits
@shubey_prods
