Today we’d like to introduce you to Kristina McCurry.
Hi Kristina, thanks for joining us today. We’d love for you to start by introducing yourself.
I got my start in the industry while attending University of Central Florida Rosen College of Hospitality Management. I’ve always appreciated a well-executed event, but through college and internships with venues and catering companies, that appreciation really developed into a passion.
During the summer of my junior year, I interned in the Weddings & Events department at TPC Sawgrass—which is also where I met my husband—and after graduating, I moved back to the area full-time to begin my career.
I started in Catering & Events with Gate Hospitality Group and worked across several clubs in the Jacksonville area. During that time, I discovered a strong passion for weddings and stayed with the company for over six years, coordinating more than 30 weddings annually.
After getting married in 2016, my husband and I knew we wanted to start a family. I also had a vision of building a business that would allow me to be present at home while continuing to work closely with couples during such an important milestone in their lives.
In 2017, I began pursuing McCurry Events & Consulting full-time, and it’s been an incredibly rewarding journey. Since then, we’ve grown to a team of lead coordinators and assistants, have planned over 200 weddings, and are approaching a decade of serving couples across Northeast Florida. It’s truly been a dream to build something so meaningful, both professionally and personally.
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
No, it hasn’t always been a smooth road—but I truly believe that anything worth doing comes with challenges. As both a full-time mom and a full-time business owner, I’ve had to learn how to balance a lot of responsibility. Navigating the uncertainty of the pandemic was another major challenge, especially in an industry so centered around events and gatherings.
Work-life balance has also been something I’ve had to intentionally grow in over time. But each of those experiences has made me more resilient, adaptable, and solution-oriented.
Honestly, I see the struggle as part of the reward. There’s something incredibly fulfilling about finishing a 14-hour wedding day, knowing everything came together and the couple had the experience they dreamed of. That feeling makes all the hard work worth it.
Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
McCurry Events & Consulting began in 2017 as a one-woman operation, built on relationships I had developed over the years with venues and vendors throughout Northeast Florida. One of the most rewarding parts early on was being able to follow my couples to their chosen venues—working everywhere from Amelia Island to St. Augustine and everywhere in between.
We specialize in curating highly personalized weddings that reflect each couple’s unique story. Rather than simply creating a “beautiful” wedding, our goal is to create their wedding. Our expertise includes detailed timeline management, design vision boards, and guiding couples in making thoughtful decisions that keep them aligned with their budget.
One thing I’m often told is that my calm, steady presence helps ease the stress that naturally comes with wedding planning. I take a more laid-back, flexible approach because I understand that life doesn’t pause for a wedding—my clients are balancing careers, families, and everything in between. I focus on integrating the planning process into their lives in a way that feels natural and manageable, rather than forcing them into a cookie-cutter system.
Brand-wise, I’m incredibly proud of the strong presence we’ve built in Northeast Florida. We’ve become preferred vendors at multiple venues and have developed lasting partnerships—and genuine friendships—within the industry. In such a competitive market, that’s something I don’t take lightly, and I truly believe there’s space for everyone to succeed.
We offer a range of customizable packages designed to meet clients wherever they are in their planning journey, providing the right level of support to create a seamless and meaningful experience from start to finish.
What do you like best about our city? What do you like least?
What I love most about our city is the incredible diversity it offers, especially when it comes to wedding venues and locations. Within a relatively small area, you can have a beach wedding, a downtown city celebration, something along the marsh or river, or a historic setting in the nation’s oldest city. There’s truly something unique in every category, which allows each couple to create a wedding that feels completely their own.
If I had to choose a challenge, it would be how quickly the area is growing. With that growth comes higher demand, which can sometimes make availability and pricing more competitive for couples. That said, it also continues to push the industry forward and brings new opportunities and creativity to the area.
Contact Info:
- Website: https://www.mccurryevents.com
- Instagram: @mccurryevents
