Today we’d like to introduce you to Doug Rowland. They and their team shared their story with us below:
In the past, Doug Rowland, a successful high-end retail furniture manager with a passion for serving others, made a life-altering decision and embarked on a full-time mission to serve the less fortunate worldwide. Brazil played a pivotal role in shaping Doug’s journey. It was during a mission trip to the northern regions of Brazil in 2003 that the vision for the Easy Açaí brand began to take form. The idea flourished because of the lush landscapes where exotic fruits and superfoods thrived. As the years passed, Doug’s determination to bring an authentic taste of Brazil to the United States grew stronger. Finally 2018, the Easy Açaí brand was officially born, a collaborative effort between Doug, his Brazilian wife Katia, and her Brazilian family.
It wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
Establishing Easy Açaí has been a rewarding yet challenging experience marked by determination, passion, and a commitment to making a positive impact. While the vision for the brand was conceived during a mission trip to Brazil in 2003, the path to its fruition was not without obstacles. One of the initial struggles was navigating the complexities of bringing an authentic taste of Brazil to the United States. The process involved importing unique ingredients and ensuring that the essence of Brazilian culture and flavors were accurately represented. This required extensive research, supplier collaboration, and a keen understanding of the American and Brazilian markets. Market entry and brand presence in a competitive industry also posed difficulties. Building awareness for a product like Easy Açaí, which may have been relatively unfamiliar to some consumers, required strategic marketing and education efforts. Convincing customers of the authenticity and health benefits of the açaí products presented its challenges. Despite these obstacles, the team’s unwavering dedication and passion for the mission played a pivotal role in overcoming challenges.
Thanks – so what else should our readers know about Easy Açaí?
Easy Açaí is more than just a brand – it’s a commitment to redefining how individuals experience health and wellness. Our mission revolves around providing the highest quality Açaí products that are delicious and incredibly nutritious. We want to simplify and enhance healthy living for everyone and specialize in crafting delicious and nutritious Açaí bowls, smoothies, juices, and more using only the finest natural ingredients and no artificial additives. Our commitment to quality sets us apart, offering various mouthwatering options and prioritizing overall well-being. We’re not just a spot for a quick and healthy snack – we’re a partner in the journey to a healthier lifestyle for individuals from all walks of life. We also like to say that with Easy Açaí, every day is summer, and being reminded of the words from Matthew 11:30, “For my yoke is easy, and my burden is light,” inspiring us to make life a little easier and brighter for everyone, we touch.
How do you define success?
For me, success is defined by our positive impact on people’s lives. It’s not just about financial achievements but the ability to contribute to the well-being of our customers. Success means creating a space where individuals embrace a healthy lifestyle and enjoy delicious and nutritious Açaí products. It’s about being a trusted partner in their wellness journey, providing exceptional quality, and leaving a lasting, positive impression on the community we serve. Ultimately, our success is measured by the satisfaction and happiness of our customers and the positive influence we have on their health and lifestyle choices.
Contact Info:
- Website: www.easyacai.us
- Instagram: https://www.instagram.com/easyacai_us/
- Google Maps: https://maps.app.goo.gl/GUJXuoPikDUwxjqy5
- Yelp: https://www.yelp.com/biz/easy-açaí-ponte-vedra-beach
Image Credits
Jessica Andrade
