Today we’d like to introduce you to Kate Strickland.
Hi Kate, thanks for joining us today. We’d love for you to start by introducing yourself.
In early 2016, Wander Media Company was founded on the premise of creating a television channel to inform visitors about local attractions. Our goal was to deliver exclusive, original video content about dining, recreation, culture, and the arts in Jacksonville directly to hotel rooms, airports, and visitor centers with the objective of encouraging repeat travel and longer lengths of stay. Today, Wander has grown to become the premier destination marketing media provider in the state, reaching millions of viewers annually. Our proprietary technology and marketing model are not only fueling our growth in new destinations across the southeast, but new industries such as healthcare, education, trade associations, and more.
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
Growing Wander Media Company has not been without its challenges. First, the COVID-19 pandemic dramatically reduced our viewership due to travel shutdowns, and it severely impacted advertising revenue amid all the market uncertainty. We responded by expanding our reach through digital streaming platforms and by white labeling our technology and marketing models to serve other markets and industries. Second, a series of hurricanes in recent years slowed our expansion into affected areas, as resources and emergency funds were redirected. Third, transitioning from a traditional advertising-based revenue model to a white-label service model required a lengthy and complex operational shift.
We’ve been impressed with Wander Media Company , but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
Wander Media Company is the Southeast’s leading destination marketing media firm, specializing in custom content channels that inspire exploration, drive demand, and elevate brand engagement. We create and manage bespoke television and streaming platforms for cities, tourism organizations, resorts, and attractions—delivering strategic, story-driven content that reaches millions of viewers annually across hotel rooms, visitor centers, airports, and digital streaming platforms like Roku, Amazon Fire, and Apple TV.
What sets us apart is our ability to blend compelling storytelling with measurable marketing results. We don’t just entertain—we educate, influence, and convert. Our proprietary content strategy, paired with our custom-built technology, allows us to white label our services for clients seeking their own branded media platforms.
We’re most proud of how our brand has evolved—elegant yet approachable, modern yet rooted in the culture and charm of the communities we serve. Our team of creatives, strategists, and producers brings a deep understanding of both audience behavior and destination marketing, making us a trusted partner for clients seeking innovation without sacrificing authenticity.
At our core, Wander Media Company is a storytelling engine—amplifying what makes each place special and helping travelers, residents, and stakeholders connect in meaningful ways.
What are your plans for the future?
Looking ahead, we’re focused on strategic growth across both vertical and horizontal markets.
Vertically, we plan to deepen our footprint within the travel and tourism industry by expanding into additional regional destinations throughout the Southeast and beyond. By replicating our proven model in new markets, we’ll continue to help cities, counties, and tourism organizations create branded content channels that engage visitors, drive economic impact, and elevate destination visibility.
Horizontally, we’re expanding into entirely new industries—applying our white-labeled content and channel development services to sectors like healthcare, higher education, automotive, and trade associations. From hospitals and universities to car dealerships and member-based organizations, we see tremendous opportunity to help brands communicate more effectively with their audiences through custom video content, in-house networks, and streaming platforms.
This dual approach allows us to scale both the depth of our offerings within familiar industries and the breadth of our impact across new ones—positioning Wander as a leader in content-driven engagement, no matter the sector.
Contact Info:
- Website: https://www.wandermediacompany.com
- Instagram: @wandermediacompany
- Facebook: @wandermediacompany
- Twitter: @wandermediaco
- Youtube: @wandermediacompany
