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Hidden Gems: Meet Jamily Fuller of Wild & Free Arrows Co.

Today we’d like to introduce you to Jamily Fuller.

Hi Jamily, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstories.
I graduated with a degree in Culinary Arts, Hospitality & Nutrition in 2008 and began working in hotels right out of college. I enjoyed the hospitality and fell in love with meeting new people and conversing with travelers. I took some time off work to raise our 4 kids, and during that time, I didn’t want anything to do with cooking or have any culinary passions. It was discouraging, but I knew there was purpose in that time of my life, but it was almost like the joy I found in cooking left me. I felt like I wanted to work with my hands in 2016 tangibly, but I didn’t know what that looked like. We did a lot growing up in those years as a family, and my husband and I realized we wanted to leave our kids a legacy! We had two different business ideas. His was a podcast highlighting conversations millennials should be having and something I made that I could put into your hands with a smile.

In 2020 I found bread scoring, baking, and sourdough videos on Instagram, and it was like I had turned on a light switch in my culinary brain. I had to get my hands into sourdough loaves. The process fascinated me, and the challenge was incredibly intriguing. It was nerve-wracking initially because I had zero knowledge of sourdough and wanted to perfect it. I began to read about it and watch as many videos as I could find on the subject. Slowly I began to master sourdough bread and had so much that I was giving it away to friends and family. I received such wonderful feedback and requests for more! It encouraged me to keep going and look into cottage food laws to provide bread to the community. Eventually, it became clear what my passion was – to encourage everyone that would listen to ditch store-bought bread and grab a fresh loaf from me with just 3 ingredients: flour, water & salt.

From there, I began trying my hand at other baked goods and pastries, and I mastered them almost immediately, to my surprise. Around this time, a new weekend market popped up on the Northside, and I decided I wanted to be a vendor; what better way to meet my community than at a market in my neighborhood? My business has grown to include a sourdough bread subscription, special pastry boxes for businesses, friends, parties, and more!

I’m so thankful for this opportunity! The joy I get from using my hands, coming up with new recipes, baking, and seeing a smile on my customer’s faces is unmatched. Wild & Free Arrows Company was born with Fuller Baking Co. handling the bread & pastry sales and Strike The Ground podcast on YouTube digging into important questions we as millennials have and encouraging conversations with friends and family. Together we’re passionate about faith in God and family and hope to inspire more people to find truth and purpose in their lives.

I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey has been a smooth road?
The biggest struggle was confidence. It’s difficult starting a company from the ground up with no experience! I loved baking, being with my community, and making people smile over good food. Other than that, I didn’t know what I was doing! My husband is a huge help with all things business and has not only encouraged me every step of the way but also taught me things about the business I didn’t know.

Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
Wild & Free Arrows Co. is diverse. We own a micro bakery & a podcast.
Fuller Baking Co. specializes in artisanal sourdough bread and laminated doughs such as croissants, danishes, & cruffins. I also make specialty loaves like babka, brioche, and challah. Sourdough cookies, cinnamon rolls, and Cinna-knots are favorites as well! We’re known for our amazing goods made with natural ingredients, no preservatives or additives. Everything is made from scratch, even our cheesecake filling in the danishes & all jams used in our pastries.

Strike The Ground on YouTube is a podcast for millennials. We talk about important conversations millennials have and should be having with their friends and family. We discuss what our generation learned and why we were raised the way we were. We always bring God into the conversation because we feel that He is the one who holds all of the answers to our questions.

I’m most proud of the unity this has brought to my family. Once we all began contributing to our future as a family, we were all so much happier. Our strong faith in God sets us apart, and we believe it opened these doors for us because He wants us to be a light to our community and to teach others that being close with your family is more than just going through the motions of growing up. It’s about grit, learning together, and taking on new skills. It’s about inviting people over for dinner and having meaningful conversations around the table.

What do you like best about our city? What do you like least?
I love that Jacksonville is so diverse! There’s something for everyone, and no two neighborhoods are the same. There’s always something to explore or see, and meeting new people along the way is fun. Going over bridges is a favorite, especially the Dames Point Bridge.

Contact Info:

Image Credits
Pierre Fuller

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