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Exploring Life & Business with Cassidy Jones of Hazel Grace and Goodies

Today we’d like to introduce you to Cassidy Jones

Hi Cassidy, please kick things off for us with an introduction to yourself and your story.
Our journey began with a simple love for dogs and a desire to create something meaningful for them. I’ve always been passionate about the health and well-being of pets, and after seeing how many commercial dog treats on the market were filled with artificial ingredients and preservatives, I decided to take matters into my own hands. What started as experimenting with recipes in my own kitchen for our pup Hazel, quickly turned into a mission to provide dogs with treats that were not only delicious but also healthy and natural.

As I shared my homemade treats with friends and family, the positive feedback was overwhelming and it wasn’t long before I realized I had something special on my hands. After hours of trail and error baking, getting our logo designed and sourcing our packaging, we started small, selling locally at farmers’ markets and over time, the demand grew. Now, we’ve expanded our reach and are proud to offer a variety of treats online, at markets and in local shops, all while staying true to our commitment to quality, sustainability and health.

Looking back, it’s been a journey of learning, growth, and a lot of love for dogs. We’ve come a long way, but what drives us every day is knowing that we’re making a positive difference in the lives of pets and their families. I’m proud of what we’ve built and excited about the future of the business!

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Owning a small business comes with its fair share of challenges, many of which can test an entrepreneur’s patience and resilience. One of the biggest hurdles is managing limited resources—whether it’s time, money, or woman-power—while trying to grow and maintain the business. Small business owners often find themselves wearing multiple hats, from handling customer service to managing marketing and finances, all of which can be overwhelming. Additionally, staying competitive in a market dominated by larger companies can be tough, requiring constant innovation and adaptability. Cash flow can also be unpredictable, making it hard to plan for the future or invest in growth opportunities. Despite these challenges, the rewards of running a small business—like the satisfaction of building something from the ground up and the flexibility it offers—make it all worthwhile for those willing to face the obstacles head-on. Despite the obstacles, we are very thankful we get to wake up every single day getting to do what we love.

Appreciate you sharing that. What should we know about Hazel Grace and Goodies ?
Hazel Grace and Goodies is all about offering healthy, delicious, and wholesome treats made with love for every furry friend. We specialize in creating all-natural, premium dog treats that are free from artificial additives, preservatives, and fillers. What sets us apart is our commitment to using only the finest, locally-sourced ingredients, ensuring that each treat supports your dog’s health while satisfying their taste buds. Our products are designed to promote overall well-being—from aiding digestion to supporting shiny coats and providing natural energy boosts. We take pride in offering treats for all types of dogs, including those with dietary restrictions, and we strive to be an eco-conscious brand by using sustainable packaging and sourcing ingredients responsibly.

What we’re most proud of is the trust we’ve built with our customers, who value the quality and transparency of our products. Our brand is known for offering peace of mind to pet owners who want only the best for their pets. We want our readers to know that when they choose our treats, they’re choosing a company that genuinely cares about their pets’ happiness and health. Whether it’s a reward after a long walk or a special treat to show their dog some extra love, our products are crafted to make every moment with your pet even more enjoyable.

How do you think about happiness?
As the owner of a small dog treat business, what makes me happiest is knowing that my products are bringing joy and health to dogs and their owners. There’s something incredibly fulfilling about seeing a happy pup wagging its tail over a treat I’ve made with care and high-quality ingredients. I love hearing from customers who share stories about how my treats have become a special part of their dog’s routine. Knowing that I’m contributing to their pets’ well-being and happiness makes all the hard work and late night baking worthwhile. It’s the little moments—like seeing a dog enjoy its first treat or getting feedback from a loyal customer—that remind me why I started this business in the first place.

Pricing:

  • Dog Biscuit Flavor Samples $1
  • Dog Biscuit Training Treats $5
  • Dog Muffins + Donuts $5
  • Dog Biscuit Bone Jars $10
  • Chicken Jerky $12

Contact Info:

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