Today we’d like to introduce you to Mary Lauren Eubank.
Hi Mary Lauren , thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
Every step I’ve taken in my career and my chosen hobbies, prepared me to become the owner of D E F I N E Fitness Studio.
I am a teacher by degree so my passion for helping others comes naturally. When I had children, I stepped out of the classroom and into the fitness world because it allowed me to marry both my passion for movement and teaching. I went from stroller fitness classes to owning the business. I truly felt in my element helping clients make changes in their body and mindset. I pursued a Pilates certification and after my kids grew out of strollers, I found a new opportunity as one of the original instructors of the former Define Body & Mind franchise. I became a lead instructor for the studio and taught every method we offered. I loved the Define community of clients, instructors and was thrilled to continue the pursuit of health and happiness when the franchise ended and the owners wanted to sell. Taking over D E F I N E and making it my own has truly been a dream come true. It has been such an honor to be the first Lagree studio in Northeast Florida and watch the community embrace the shakes. In two and half years, the grow has been unreal! D E F I N E 2.0 has added a small group training room, infrared heated classes, Lagree, new instructors and welcomed thousands of clients. I am so proud of my hardworking staff, the loyal clients, their success as they pursue a healthier life and all the special moments we celebrate alongside the clients. What a ride!
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
Ha, hardly! There is no such thing as straight and smooth road when it comes to being a small business owner. I believe any twist and turn I’ve taken along the way has been opportunity to learn, grow and hopefully be better for them. I struggle to be one woman in charge of thirty something staffers. No one can everything to everyone. It is a weekly exercise to remind myself of this fact that is compounded when you tend to be a people pleaser. It is difficult to make fair and the best decisions for the business while trying to take into account both the client and instructor experience.
Thanks – so what else should our readers know about your work and what you’re currently focused on?
I am the owner and lead instructor of D E F I N E Fitness Owner. The studio is unique because we are a one stop shop for all things fitness. We offer a variety of classes on the Lagree Miniformers, Barre, Infrared Strength & Sculpt, Indoor Cycling, Mat Pilates (heated and unheated), Bounce (mini-trampoline) and even have a strength training room lead by a certified personal trainer! D E F I N E is the first Lagree studio in Northeast Florida, we host private events, certifications and participate in pop up events and corporate wellness classes in the greater Jacksonville community. We have highly qualified and the most experienced instructors giving the clients an elevated experience. We are passionate about the correct form, continuing education and motivating clients to be their healthiest and happiest self. D E F I N E is a special community where you can just feel the difference!
Can you talk to us a bit about the role of luck?
Luck was on my side when it came to renovating my new location. After I bought the business from the original owners, I had planned to relocate. The deal fell through in dramatic fashion and I mistakenly thought I could stay in the same location… until the leasing agent told me the current space had already been leased! It was a chaotic couple weeks looking for a new space, architect and all the things. Lady Luck must have been looking out for me because not only did I get the best space, my contractor (shout out to Intracoastal Builders) was able to pull off a renovation miracle in five months which is nothing short of a miracle.
Pricing:
- First Timer $75 Unlimited Membership to try all the group classes we offer! Lagree, Barre, Bounce (mini-tramp) Indoor Cycling, Mat Pilates (Gently Heated + Unheated), The Works ( Strength based heated sculpt class!)
Contact Info:
- Website: https://jaxdefine.com
- Instagram: @definejacksonville
