Today we’d like to introduce you to Ana Brito.
Hi Ana, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
Both brands, PrincessTwirl & VSparkles, really began with my daughter. I’m a mom of two, a wife, and I have a background in Psychology and Education. I originally imagined my life going in a different professional direction, but after becoming a mother, my priorities changed. My daughter has a disability that requires around-the-clock care, so becoming a stay-at-home mom was the best decision for our family.
At the same time, I wanted to find a way to contribute financially while still being available for her. My daughter has always loved dressing up as princesses and wearing beautiful costumes, but because of her sensory needs, many traditional costumes were uncomfortable for her. Soft, breathable fabrics—especially cotton—made such a difference.
That experience planted the seed for PrincessTwirl as the brand for girls and VSparkles, for women.
I started creating princess-inspired dresses that combined the magic and excitement children love with the comfort and softness my daughter needed. What began as something deeply personal slowly turned into something I realized other families could enjoy as well. I loved being able to take inspiration from beloved princess stories and add my own creative touches through fabric choices, details, and customization.
In 2020, I officially launched PrincessTwirl. I began working from home, learning and improving as I went. I use a serger for a professional finish and carefully choose quality fabrics and threads because I want each piece to feel special and be made with care. Over time, I also expanded into personalized gifts and accessories, including tote bags created with a Cricut and professional heat press and later introduced VSparkles to offer women styles and also plus sizes.
Since launching, our business has grown to more than 80,000 sales on our Etsy, Shopify and eBay shops, which is something I’m incredibly grateful for. What means even more to me, though, is knowing that something inspired by my daughter has reached so many other children and families.
My daughter continues to be my biggest inspiration. She reminds me every day that clothing can be more than something beautiful—it can also help a child feel comfortable, confident, included, and free to enjoy being themselves.
PrincessTwirl & VSparkles started as a way for me to care for my family while creating something my daughter loved. Today, both brands have become a business that allows me to combine motherhood, creativity, and entrepreneurship. Seeing girls and women wearing my dresses, celebrating birthdays, visiting theme parks, dressing up, and simply twirling happily is still one of the most rewarding parts of what I do.
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
Not at all.
The first challenge was CoVid,
Then, online platforms got saturated with cheap replicas which negatively impacted the sale price and profit margins.
The next year, 2 new players came into the picture to disrupt the market even more, Temu and Shein, offering cheaper product alternatives in exchange for customer data.
After these challenges, as if all of that was not enough,
We faced the consequences of Trump’s tariffs to our products from China.
Most recently, we are dealing with market uncertainty due to all things Trump.
We can see people are not spending as much as they did in previous years because everything is way more expensive and non-essentials (like our princess dresses) become secondary on that spending list.
Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
This is the name of the LLC we use for tax and legal purposes.
However, our customers do not deal with that name.
We use 2 DBA’s, one for each brand, as explained previously.
PrincessTwirl is the brand for girls and VSparkles, for women
I create my own styles of dresses, all inspired on Disney princesses and characters, for girls and women.
I offer sizes that are all inclusive and most of these have pockets, which is a great feature, being able to carry your phone when you are at the Disney parks, getting on rides.
We are very proud of our Star Seller Badge on Etsy, due to having over 4.9 Star rating, over 95% of our orders are shipped on-time, 97% of our messages get a response within 24 hrs.
We are deeply grateful to our loyal and repeated customers who love our designs.
These dresses are not found anywhere else. Not even on Amazon or Alibaba.
Our unique & exclusive dresses are very comfortable and we love creating magical, long-lasting memories within our community of princesses that are always ready to Disneybound and continue to twirl happily ever after.
How do you think about happiness?
Making others happy, sharing and creating things I love and enjoy.
Its all about serving others and helping them find some happiness in this world, in company of loved ones.
Pricing:
- Sales & Discounts all year long
Contact Info:
- Website: https://princesstwirl.com/collections/princess-cotton-dresses-for-girls
- Other: https://vsparkles.com/collections/all
