Today we’d like to introduce you to Adam Morley.
Hi Adam, can you start by introducing yourself? We’d love to learn more about how you got to where you are today.
The story comes full circle but starts with me growing up at Princess Place Preserve in Flagler County and getting my first fishing rod. That’s where I fell in love with the sport. We moved back to Crescent Beach, where I continued to fish, and the neighborhood bait and tackle shop was still owned and operated by Jack Genung. Jack and Mary Jane Genung established the “Genung’s Fish Camp” in 1948 and operated it into the 90s. After that, the family sold the fish camp to a local group wanting to preserve this piece of Old Florida. The business changed names and operators over the years, and I worked for the operators of the fish camp in the early 2000s when it was Coastal Outdoor Center. It was here that I started my career as a guide and captain. In 2007, I worked as a captain and environmental educator in the Everglades National Park and left the fish camp. It wasn’t until 10 years later that my wife and I were presented with the opportunity to become the owner/operator of the historic Genung’s Fish Camp, the location where it all started for me.
Can you talk to us about the challenges and lessons you’ve learned? Looking back, would you say it’s been easy or smooth in retrospect?
We were fortunate to have a smooth road. We have had a great community supporting us along the way, and it wouldn’t have been possible without them. So, even when we were flooded during recent storms, it wasn’t that bad because the community rallied and got us back up and going.
Can you tell our readers more about what you do and what you think sets you apart from others?
I wear many hats, and that’s probably one of the things I’m known for. In addition to being a captain for the Old Town Party boat and owning/operating the Genung’s Fish Camp, I am also the President of the Flagler Sportfishing Club, an executive committee member for the Florida Wildlife Federation, co-creator of a card game called Pop Quip! and a persistent candidate for State Representative. In fact, I’ve run and lost so many times that I’ve lost count, but I look at it as a marathon, not a sprint. Now, it’s a running joke (all puns are intended with me).
We’d be interested to hear your thoughts on luck and what role, if any, you feel it’s played for you.
I could easily tell my story about how my grit has made me successful, and while that is true, I’m not naïve to the fact that I have been fortunate. I was lucky to grow up in a community where I got to know people and connections to the community that allowed me to accomplish what I have. I was lucky to have met my wife, who has not just supported my often crazy ideas but has been right there by my side, figuring out and doing what I consider the most challenging parts of success. I would not have accomplished enough without her to be considered for this article.
Contact Info:
- Website: https://genungsfishcamp.com/
- Youtube: https://youtube.com/@Capt.AdamMorley?si=7j4N70CtoD7SeHC2
Image Credits
Jake Brown
