HANNAH ROTH shared their story and experiences with us recently and you can find our conversation below.
HANNAH, it’s always a pleasure to learn from you and your journey. Let’s start with a bit of a warmup: What is a normal day like for you right now?
I try to start each day looking forward to something. It might be eating my favorite breakfast, or snuggling with my dogs, or listening to an old song that I like. Just something that starts the day with joy. Then it’s a lot of meetings, emails, and problem solving. I’m lucky that most of my days have a good balance of routine and novelty. My schedule is pretty predictable, but get to talk to different business owners facing different challenges. I am never bored, that’s for sure!
Can you briefly introduce yourself and share what makes you or your brand unique?
My name is Hannah Roth. I’m the Director of Strategy and Science for Predictive ROI. We are a digital marketing agency that serves agency owners who are facing sales-related challenges.
I think my favorite part of my job is getting to roll up my sleeves and problem solve alongside smart, tenacious business owners. Even when their challenges are similar, no two agencies are exactly alike. I really enjoy the process of finding the right solution for each client, and I love seeing their businesses grow because of it.
Thanks for sharing that. Would love to go back in time and hear about how your past might have impacted who you are today. What was your earliest memory of feeling powerful?
I was in 7th grade, and it was around Christmas time, which is such a beautiful time of year. People tend to slow down, spend time with family, give more generously, and there is a palpable buzz of excitement and anticipation in the air.
During this particular Christmas season, there were a lot of political debates and polarizing views that seemed to be overshadowing all of the things that 12-year-old me really enjoyed about the holidays.
I ended up writing an opinion piece and sending it to our local newspaper. To my surprise, they published it! Shortly after, I was invited to speak at a political event. My mom drove me to this beautiful building on Main Street, which was decorated with white Christmas lights. We walked in and found the event coordinator, who was quite surprised to see that I was a young girl, still in middle-school!
They had reserved a short speaking slot for me, assuming the author of the article was much older than I actually was. But, they let me take the stage, and I delivered my speech to an attentive crowd. They applauded when I was done, and many of them even stood.
I think that was the first time I recognized that our thoughts and opinions are powerful.
What did suffering teach you that success never could?
I think we all learn and adapt with discomfort. We work so hard to build a comfortable life, but it’s really in those moments of tension that we grow.
There have been many challenges that I have faced, both personally and professionally. I lost my dad at a young age, I started a business and then closed it, I got married and then divorced. Life has been full of twists and turns that have knocked me off balance.
Through all of those moments, I’ve had to find strength in myself that I didn’t know I had. I had to call on courage that I didn’t feel. I had to stand solidly on shifting ground. I had to rely on faith that I couldn’t see.
With each battle, I have grown stronger and wiser. And I think now, I have a quiet confidence that no matter what life throws at me, I can get through it. I’m not afraid of uncertainty, and I don’t fear change.
I think navigating rough seas helped me build resilience that calm seas could not have given me.
Alright, so if you are open to it, let’s explore some philosophical questions that touch on your values and worldview. Is the public version of you the real you?
Yes. Authenticity is so important to me. I think it’s important to a lot of people, especially with so many digital distractions that affect our current landscape. People crave connection, empathy, and trust – now more than ever.
I also think it takes bravery to be authentic, especially in the face of the public. Strangers are judging you, evaluating you, and sharing opinions about you. It would be easy to only share a curated, polished version of yourself. But I don’t think that resonates with people for very long. I think when you can show your scars, your blemishes… it makes others feel better who have similar scars or blemishes in their lives.
I’m big on relationships, so I want to feel connected to others, and I think we all crave that on some level. Be you. Be true. That’s my motto.
Thank you so much for all of your openness so far. Maybe we can close with a future oriented question. What is the story you hope people tell about you when you’re gone?
Above all, I hope that people would say I left them better than I found them. Whether that be a friendship, a work relationship, or even an acquaintance. I want people to say that they felt seen, understood, and cared for by me.
Contact Info:
- Website: https://Www.predictiveroi.com
- Instagram: https://www.instagram.com/hannah.roth.proi
- Linkedin: https://www.linkedin.com/in/hannah-roth-387a6b223
