Today we’d like to introduce you to Jennifer Wheeler.
Jennifer, we appreciate you taking the time to share your story with us today. Where does your story begin?
After using tallow on my skin for years and seeing the incredible beneifts, I began making products at home using the extra tallow from our beef farm shares where we source our food from. In 2023 I began gifting tallow based skin care products to friends and family. Their response was overwhelmingly supportive and encouraged me to begin selling my products locally. Our company grew organically by word of mouth faster than I could keep up with, and soon I left my career in a hospital setting fully devoted to this company. My husband Eric left his career as a physical therapist as well and our dedication to growing this company has been so fulfilling.
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
We have been very blessed to have met fellow entrepreneurs and small business owners in similar fields that have given us guidance and mentorship. That eliminated so many errors and jumpstarted our company growth. There are some things I would have done differently in the beginning. There was a time in the first year that we thought we could run things remotely, hiring employees in our place. We quickly learned that wasn’t best for our brand voice and networking opportunities were slowed because of that.
We’ve been impressed with Grass Fed Skin , but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
We source %100 Grass Fed and Finshed tallow and other organic ancestral ingredients to craft small batch wellness products. Every ingredient is intentionally chosen for quality and purpose in our products-no fillers or additives. Customers know they can trust our products because of our reputation of ingredient transparency. We are proud to bring education and awareness to those seeking holistic skin care solutions.
What’s next?
We are constantly growing and improving our processes. In the next year we will move our production to a larger warehouse with a small retail section for locals to pick up their orders from. We frequently roll out new products based on customer feedback. We have partnered with larger grocer retailers this year that have accelerated our wholesale revenue.
Contact Info:
- Website: https://www.mygrassfedskin.com
- Instagram: https://www.instagram.com/grassfedskin
- Facebook: https://www.facebook.com/share/1BGvBnLESP/
