Today we’d like to introduce you to Renee Pawlowicz.
Hi Renee, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
If I’m being honest, I never imagined that I would be where I am today. I didn’t really know what I wanted to do in life. All I knew was that I wanted to be a business owner while being as versatile as I could be. Things started for me during the quarantine, when I couldn’t work and I had to figure out what to do with my time. I’ve always done arts and crafts growing up, but I never really took it seriously. So to keep myself occupied, while still expressing myself I began to paint and work on multimedia projects. I would post them on Instagram and Facebook and they actually began to attract so much positive attention. My best friend Madison (who is an esthetician and owner of Idiehls Day Spa) saw how creative I was and told me that she believed that I would be amazing at being an esthetician. I didn’t believe I could until she told me again that I should really try. So at that point I decided to go to school to be a full specialist esthetician. Once I got my license I began applying for any and every job that I saw. Out of every job I applied for, only one called me back and that was a local lash studio. Under their employment they taught me the basics to being a lash tech. I worked for them about 4 months before I decided to start learning more techniques and taking my own clientele. I started taking house calls and doing anything I could to get my name out there. Then I started booth renting 4 days out of the week while I still worked full time 3 days a week at the local lash studio. I did this for about 7-8 months and towards the end it did get a little rough. I would work 7 days a week for 2-3 weeks straight. In the end it was all worth it. I was able to quit my full time job and become fully self employed. It was the best decision I have ever made.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
I wouldn’t say that is was a completely smooth road. Every road has its bumps and turns. The introduction of this journey and figuring out how to build my clientele was the biggest obstacle I was faced with. Figuring out where to start or how to build my clientele. I started doing services for free or I would charge a very small fee just to cover my supplies. I struggled with marketing and creating content. Though, once I figured it out I was unstoppable. I continued to work hard and strive to be the best I could be. I learned from every mistake that was made and I still continue to learn and discover new things.
Alright, so let’s switch gears a bit and talk business. What should we know about your work?
I mainly specialize in eyelash extensions but I have always strived to be versatile which is why I chose to become a full specialist. My services include, facials, eyebrows, henna/tinting, and full body waxing. I feel the thing that sets me apart from others is my ability to be creative and flexible. I am able to take whatever the client wants and make it happen. Not only that but when I include my photography (the way I take photos/videos of my services) and my actual art (paintings and digital content) I know that when people see those things, they see who I am as a person and as a business owner.