Today we’d like to introduce you to Felix Diaz.
Hi Felix , it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
Felix Diaz is a seasoned professional with a strong background in technology and customer success. Having honed his technical expertise as an Apple Genius at the Apple Bar, he later took on a leadership role as a Supervisor at the tech startup Zen Business, where he played a key role in scaling operations. Now, Felix is the founder and owner of Charged Up Jax, a fully electric lawn care company dedicated to providing an eco-friendly approach to landscaping while delivering world-class service across Northeast Florida. His commitment to innovation, sustainability, and excellence continues to drive his success in both the tech and green industries.
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
Running a fully electric lawn care business comes with its challenges. Finding reliable employees, securing funding for high-quality electric equipment, and maintaining client satisfaction year-round are all hurdles that come with the territory. However, what has been smooth is the strong branding and seamless customer journey that set Charged Up Jax apart. With a focus on honesty, loyalty, and professionalism, the company remains committed to putting clients first and redefining the lawn care experience in a sustainable way.
Can you tell our readers more about what you do and what you think sets you apart from others?
I am most proud of the Branding I have created for my company here is more about our Branding:
Our branding approach for Charged Up Jax has been a key factor in our success, helping us establish a strong identity in the lawn care industry while differentiating ourselves from traditional gas-powered competitors. From the very beginning, we focused on creating a brand that reflects innovation, sustainability, and professionalism.
Eco-Friendly and Modern Image
Our brand emphasizes clean energy and sustainability, which resonates with environmentally conscious homeowners and businesses. From our logo and color scheme to our messaging, we make it clear that we offer an eco-friendly alternative to traditional lawn care. This helps attract clients who value green solutions and want to reduce their carbon footprint.
Strong Visual and Digital Presence
We have invested in a strong online presence, including a professional website, engaging social media content, and high-quality branding materials. By leveraging digital marketing, we’ve been able to connect with a wider audience and build trust before even setting foot on a property. Our social media strategy highlights customer testimonials, before-and-after shots of our work, and educational content about the benefits of electric lawn care, reinforcing our credibility and expertise.
Customer-Centric Messaging
One of our key branding pillars is customer experience. We position ourselves as a premium service provider that prioritizes honesty, loyalty, and professionalism. This messaging is reflected in our customer interactions, from our seamless booking process to the way we communicate updates and service details. Clients appreciate our transparent pricing, prompt responses, and commitment to delivering exceptional results.
A Differentiated Market Position
By branding ourselves as a fully electric lawn care company, we’ve carved out a niche in the industry. Instead of competing solely on price, we compete on value—offering a quieter, cleaner, and more environmentally friendly lawn care experience. This unique positioning has helped us attract not only eco-conscious homeowners but also commercial clients looking for sustainable maintenance solutions.
Word-of-Mouth and Reputation Building
Our branding extends beyond marketing—it’s ingrained in our service. We focus on delivering such a positive experience that clients naturally become advocates for our brand. Through word-of-mouth referrals and consistent positive feedback, we’ve been able to grow organically while reinforcing our reputation as a reliable, innovative, and customer-first business.
By combining strong visual branding, digital marketing, and a customer-centric approach, we’ve built Charged Up Jax into more than just a lawn care service—it’s a trusted brand that stands for sustainability, quality, and professionalism.
Can you talk to us a bit about happiness and what makes you happy?
This makes me happy:
One of the most rewarding aspects of running my own business is the flexibility it provides, allowing me to be fully present for my wife and three children. No longer constrained by rigid schedules or needing to request longer breaks, I now have the freedom to prioritize what truly matters—my family. Coming from a single-parent household, I always aspired to create a strong family dynamic, and now I have the opportunity to live that vision every day. The ability to choose when to work and when to step away for special moments ensures that my children always see their father actively involved in their lives. This balance between professional success and personal fulfillment is something I deeply value, and it continues to drive my passion for entrepreneurship.
Pricing:
- Starting at $150 Billed Monthly
- Extra Services Starting at $60.00
- Yearly Service Package $1500
Contact Info:
- Website: https://www.ChargedUPJax.com
- Instagram: https://instagram.com/ChargeUpJax
- Youtube: https://www.youtube.com/@ChargeUpJax
