Today we’d like to introduce you to Jaiden Ashlea.
Jaiden, we appreciate you taking the time to share your story with us today. Where does your story begin?
I always knew I wanted to do something BIG as a little girl. From age 10, I made duct tape wallets, bracelets, and anything I could turn into a business. I genuinely believe entrepreneurship runs in my blood. Passed down by my mom, who owns two Allstate agencies, “The Hamlin Agency,” and my Dad, who has been in the Military his entire life but has also managed to run a few businesses of his own.
Around my sophomore year of high school, I found a passion for content creation! Of course, that came with ups and downs, just like anything worthwhile, but it has been a huge stepping stone into J.Ashlea, my Luxury Brand. My Youtube channel has been an outlet for me for many years, and through that platform, I was able to find my TRUE passion; creating to inspire, which leads us to J. Ashlea.
As a young woman going through all the changes that women go through, I noticed there weren’t many brands I was able to continue shopping at over the years; either I was too young or too old. J.Ashlea’s slogan, “For Every Version,” means precisely that. For EVERY version of ourselves, through ALL of the changes! The styles are not just for one but all.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way? Looking back would you say it’s been easy or smooth in retrospect?
J.Ashlea launched during a pandemic.
While the online retail industry was not at a peak, I felt the need for my inclusive brands’ message to be heard. I see so many boutiques selling the same style of clothes and only selling small sizes; it’s exhausting! In addition, you rarely see them passionate about anything other than making money.
The most significant speed bump has been learning the true meaning of inclusivity and how the wholesale world does NOT make it easy to accomplish a genuinely inclusive brand. For example, I do not make my clothes; I rely solely on wholesalers to create the exact clothing style for ALL sizes, which I rarely see.
To truly make the inclusive brand I want, I will need to design them and have the pieces made, but baby steps.
Appreciate you sharing that. What should we know about J.Ashlea?
Women’s bodies are forever changing. As one of those women, loving my body through all of those phases has been extremely challenging.
Often times I find myself comparing these bodily changes to others and it truly takes a toll on my mental and emotional health. J.Ashlea will embrace the change and allow you to love every version of yourself. From luxury clothing to handbags and accessories, we will attempt to recreate the global shopping experience into a memorable and more pleasing encounter.
Size inclusivity and representation will radiate through every inch of J.Ashlea, making our customers our number one priority.
Contact Info:
- Email: [email protected]
- Website: https://shopjashlea.com/
- Instagram: https://www.instagram.com/shopjashlea
- Facebook: https://www.facebook.com/shopj.ashlea
- Youtube: https://www.youtube.com/jaidenashlea
Image Credits
@saltykatcreative
