Today we’d like to introduce you to Nelly Mitchell.
Hi Nelly, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
I believe that behind every brand or business, there is always a personal story. Mine began with a love for creating and a natural curiosity about the world of sales. Growing up, I watched my mother travel to different countries to buy clothing, shoes, and other products. She would bring them back and build her own system to sell them. She was her own boss, and seeing her independence inspired me from a very young age. When I moved to the United States at the age of eighteen, the transition was not easy. Everything was new, but I arrived determined to work hard and build a future in this country. I began by cleaning houses. Over time, I became very skilled at it, and I still appreciate the beauty of seeing a home transformed after it has been cleaned. But deep inside, I always felt that I had more to create. During a trip to Colombia for medical reasons, I fell in love with the country. While I was there, I began to see opportunities and possibilities that inspired me to start what is now Intimas by Lorena.
When I first started Intimas by Lorena about a year ago, I believed the business would simply be about buying and selling. But as I became more involved, I discovered that building a brand is much more complex and fascinating than I imagined. Like many entrepreneurs, there are moments when I feel afraid of failing. When that happens, I remember the example I had growing up — never giving up. I remind myself that it’s okay to feel fear, but to keep moving forward and trust the process. Today I have fallen in love with the world of fashion and branding, and I’ve committed myself to understanding it more deeply. I now realize that building a brand happens in stages, and that elements like a color palette, a brand manual, and a clear identity are essential to creating a brand that people can recognize and connect with.
For me, Intimas by Lorena is not just a brand. It is a brand with purpose — a vision to create a community. Intimas is not only about selling shapewear, lingerie, and intimate pieces. It is also about educating, sharing knowledge, and offering tips to women who, like me, believe in loving themselves, feeling confident, and embracing who they are. For me, this journey is not only about fashion — it is about growth, empowerment, and creating something meaningful for women.
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
I think that when you start a business, the fear of failure is always there. It’s that voice that sometimes tells you that maybe what you are doing is not the right thing, especially when the tools you have are limited or when you feel like you don’t have everything you need.
But on every entrepreneurial journey, there is something very positive that I like to recognize: I am trying. And if I fail, it doesn’t mean the end. It simply means I can start again, and the next time I will know more than I did the first time.
Building a brand is not easy, but I believe I am truly enjoying the process. I am creating the universe of Intimas by Lorena, thinking about others, not only about myself. I want the brand to be something that connects with people, inspires confidence, and brings value to the women who are part of that community.
For me, that makes the journey meaningful.
Thanks – so what else should our readers know about Intimas By Lorena?
Intimas by Lorena is an elegant brand of shapewear, lingerie, and activewear. It is a new brand, but from the beginning, it was created with a vision that goes beyond just selling products. We believe that, besides using good fabrics, quality threads, and paying attention to every detail in each stitch, it is also important to educate our customers about lifestyle, nutrition, and health.
Intimas by Lorena wants to teach the world of shapewear that it is not only about buying a shapewear piece. It is also about knowing how to choose the right one. Many times, we make the mistake of buying just any shapewear without realizing that every body is different, and in the same way shapewear should be chosen differently for each body.
Intimas by Lorena understands the frustration many women feel when they buy shapewear. In many cases we buy it because we feel we need to hide our silhouette. Our brand wants to teach women to appreciate their silhouette instead of hiding it.
Through channels like YouTube and Pinterest, we want to share educational tips about lifestyle, nutrition, fashion, and self-confidence. We are creating the universe of Intimas with valuable information that helps women feel better about themselves and understand their bodies.
What makes us different is not that we say we are the number one brand. What makes us different is that we are a brand with purpose.
Alright so before we go can you talk to us a bit about how people can work with you, collaborate with you or support you?
People can support and collaborate with Intimas by Lorena in many different ways. Because we are a growing brand, we truly value connections, ideas, and partnerships with people who believe in what we are building.
We are always open to collaborating with content creators, photographers, models, stylists, and professionals who share an interest in fashion, lifestyle, and women’s empowerment. We also welcome collaborations with wellness experts, nutritionists, and educators who want to share knowledge and help create meaningful content for our community.
For the universe of Intimas, collaboration is not only about receiving support — it is also about giving. One of our goals is to show the world that behind Intimas by Lorena there are many people who directly and indirectly help a brand grow. Every collaborator, partner, and supporter becomes part of that story.
For Intimas, it is very important that anyone who collaborates with us understands that teamwork is always better. When people come together with the same vision, we can create something stronger. United, we are more.
Through collaboration, creativity, and shared knowledge, we want to continue building the Intimas universe as a space where people grow together.
Pricing:
- As we continue building the Intimas universe, our goal is to offer pieces that women can feel confident wearing while maintaining a balance between quality and accessibility.
Contact Info:
- Website: https://www.intimasbylorena.com
- Instagram: @intimasbylorena
- Facebook: @intimasbylorena
- Youtube: @intimasbylorena
- Other: Pinterest and YouTube @intimasbylorena
