Today we’d like to introduce you to J. Ivy Boyter.
Hi J. Ivy, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
I started as a mom blogger nearly 15 years ago, learned as much as I could about increasing traffic and ad revenue to the blog, started an Etsy shop, then went to work as a Digital Marketing Manager in-house for a local motorsports park. Having also worked on their SEO, I decided that was my specialty and went to work in Agency Settings over the last 6 years helping as many businesses as I could increase their online traffic, leads, and revenue.
After becoming disillusioned in the fast-paced agency environment, reporting on internal KPIs that didn’t matter to my clients, I founded Full Throttle SEO. Here, I’m driven by client satisfaction and successes rather than chasing every penny.
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
I don’t think starting a business is ever really a smooth road.
On the one hand, I’ve had tremendous success with getting my business out there – having sponsored the Jacksonville Sharks for a season, been on several podcasts, and mentioned in articles which has been great for building my brand.
On the other, 2025 has been a questionable economy to start a business and the prevalence of AI makes it more difficult to build trust. I’m leaning in to less digital marketing and more in person networking and more online, live workshops to make connections and build relationships.
But I don’t think these “struggles” are unique to me. Every brand starts somewhere and I’m sure they all have encountered hurdles to overcome in their own time.
Thanks – so what else should our readers know about Full Throttle SEO?
I started Full Throttle SEO to focus on Search Engine Optimization (or what I now like to call Search Everywhere Optimization). I’m not here to scale like a large agency, rather provide deep expertise to a limited number of clients aimed at building solid partnerships.
Instead of chasing internal metrics, I focus on client relationships and success. I recently told someone that my clients aren’t businesses, rather humans, so I like to think I’m doing marketing for the humans behind the business. This isn’t something I felt I could say in my prior roles working in agencies.
Aside from the kind of successes I have seen in my nearly 15 years in Digital Marketing, I’m most proud of taking an ethical stand for building relationships in favor of real success instead of counting every penny or minute in favor of a revenue goal.
I have experience with Local and National businesses, whether they’re service-based or eCommerce, etc. My SEO services and plans are customized for each partner based on website health, size, and business goals – no cookie cutter strategies and deliverables.
Do you have any advice for those looking to network or find a mentor?
Be bold enough, and humble enough, to ASK. I did this once when I knew enough about SEO but couldn’t land a job in an agency because I didn’t have prior agency experience. So, I reached out in a relevant Facebook group to see if someone would be willing to mentor me in an agency setting and I worked there for nearly 3 years and it helped me to land a role in a much larger agency afterward where I had the opportunity to work with some big-name brands.
I’m finding that networking is a bit more of a long-game. If you’re focused on solely building relationships and not going for card swapping, you get so much more out of it. I don’t go to sell, rather go to meet people, offer help/advice when I can, and just “make friends.”
Contact Info:
- Website: https://fullthrottleseo.com/
- Instagram: https://www.instagram.com/fullthrottleseo_jax/
- Facebook: https://www.facebook.com/fullthrottleseo
- LinkedIn: https://www.linkedin.com/company/fullthrottleseo/
- Youtube: https://www.youtube.com/@FullThrottleSEO
- Other: https://www.linkedin.com/in/jivyboyter/
