Today we’d like to introduce you to Morgan Mills.
Hi Morgan, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
“My journey into social media strategy was born out of a major, unexpected pivot. I actually went to college for Biological Health Sciences and was on a pre-med track to become a pediatrician. This was definitely not a typical career path, but it was my gap year that completely changed my life and set me on the entrepreneurial path.
My husband and I had initially invested heavily in branding and product development for a CBD business. Our entire strategy for generating sales relied on paid advertising. However, after investing significant time and capital, we discovered that due to industry restrictions, we couldn’t legally run the paid ads we had planned. We were in a high-stakes ‘WTF moment’ where our entire business plan was blocked, and we couldn’t afford to take the loss.
This forced me to become hyper-resourceful and creative. I dove headfirst into mastering organic digital marketing, consumer psychology, and building community on social media. This self-taught strategy worked: within a year and a half, we sold out of our entire stock.
I realized the sustainable, algorithm-proof strategy I had built out of necessity was more powerful than any trend. That pivotal success led me to launch MG Media Group, a boutique social media marketing agency specializing in high-touch, done-for-you services for female founders and mompreneurs here in Jacksonville and beyond.
Today, I’m focused on helping ambitious women bridge the gap between followers and revenue. We take the entire mental load of content creation and strategy off their shoulders, so they can step fully into the role of CEO, achieving time freedom and exponential business growth rooted in intentional strategy
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
As much as I’d love to say yes, the answer is a hard NO, lol.
But honestly, the biggest struggles were never the business strategy. It’s always the personal ones.
Outside of the traditional building-a-business obstacles (like the feast and famine cycle that many service-based brands face) the single biggest challenge is the amount of personal growth it takes to truly start seeing success. It gets to a point in business when it’s no longer about the strategy; it’s about your mindset.
Then the real question becomes: why are you holding yourself back?
Entrepreneurship ultimately forces a serious conversation with yourself: How bad do you want it? You have to get out of your own way. That means overcoming perfectionism, which is often just an excuse to procrastinate or hide (& I’m guilty of that). It means leaning into the things that make you feel uncomfortable because that’s where the growth is.
Success requires fierce discipline, obedience, and a powerful sense of faith in your vision. Business can be simple, but that doesn’t mean it’s easy. It’s the hard, internal work that truly pushes you forward to break through that glass ceiling & hit the next level.
We’ve been impressed with MG Media Group , but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
We’re a boutique social media marketing agency specializing in intentional strategies and high-performance content.
We tend to work with ambitious female founders and mompreneurs, helping them achieve sustainable business growth without the burnout of chasing trends. We offer a range of services to support clients who are in different phases of their journey to reach that next level using organic social media. We offer high-touch, Done-For-You (DFY) services, including social media strategy, management, and content creation.
We are known for creating social media presences that build a genuine community of buyers. Our ultimate goal is to take the entire hassle & mental load of social media off a client’s plate so they can finally focus on their role as CEO (simply have the time freedom to spend more time with their family or prioritize more self care).
What truly sets MG Media Group apart is our strategic, data-backed approach rooted in consumer psychology. We go beyond trends, “going viral” and vanity metrics.
Most brands focus entirely on content: what to post, when to post, and what filters to use. We start with the foundational strategy first, using The Social Method—our proprietary 6-step framework—to ensure every piece of content aligns perfectly with measurable business goals, like increasing conversions and revenue. We take a customer-centric approach to make sure your content calls in the right people. We are the “brand differentiator” because we bridge the gap between followers and revenue by prioritizing impact over mere growth.
I am most proud of the trust we build with our clients and the time we give back to them. Knowing that we have enabled a client to spend more time with her family, prioritize self-care, or simply have the mental capacity to focus on their next big business move (all while knowing her social media is being handled by experts) is the core of our mission. It’s about creating growth that is both high-performance and sustainable.
We want your readers to know that an intentional social media strategy doesn’t have to be a source of stress. It is possible to have a powerful, authentic, and results-driven presence online without sacrificing your life to the algorithm. If you are a female founder feeling stuck or overwhelmed, know that a personalized, high-touch solution exists to amplify your mission and deliver measurable results.
We’d love to hear about how you think about risk taking?
I definitely classify myself as a risk-taker lol I mean, just look at how I got started in entrepreneurship! But I do think there has to be a careful distinction between being a risk-taker and just a gambler.
I believe in taking calculated risks. The biggest one I’ve ever taken was, of course, the pivotal moment that launched MG Media Group: investing heavily in a new CBD business where the entire marketing plan was completely blocked. We had invested a significant amount of money into a strategy that couldn’t be executed, and the only way out was to bet on myself to build a successful, organic marketing strategy from scratch. It was a massive financial and professional risk, but one I had to take to keep the business and my lifestyle goals alive.
My perspective on risk is simple: I am always willing to bet on myself, but only after I’ve done my homework. Before jumping in, I make sure I do my due diligence and research, have a solid plan, and use trusted soundboards to brainstorm and analyze the pros & cons of the idea. Once those foundations are in place, the only thing left to do is go for it. That approach allows you to minimize the chaos while maximizing the confidence. It doesn’t mean you won’t still feel nervous (especially after the initial excitement wears off), but at least you have a guide to keep you moving forward.
Contact Info:
- Website: https://www.mgmediagroup.org
- Instagram: mg.mediagroup
- Facebook: https://www.facebook.com/people/MG-Media-Group/100093891542501
- LinkedIn: https://www.linkedin.com/in/Morgan-Rutledge/
- Other: https://mgmediagroup.org/portfolio
