We’re looking forward to introducing you to Rachel Green. Check out our conversation below.
Rachel, really appreciate you sharing your stories and insights with us. The world would have so much more understanding and empathy if we all were a bit more open about our stories and how they have helped shaped our journey and worldview. Let’s jump in with a fun one: What is something outside of work that is bringing you joy lately?
I really enjoy my early morning workout. I wake up a 4am and have a class at 5am. It is crazy early but as a mom with two littles and a business owner, it is the only real time I get for me. I make it a priority to go 3-4 times a week. It helps me get my body moving, gets my mind in the right headspace to start the day, and it makes me show up as a better wife and mom.
Can you briefly introduce yourself and share what makes you or your brand unique?
I’m Rachel Green, the founder of Rachel Green Creative, where I step in as a Fractional Creative Director for 6–7 figure businesses that need high-level creative strategy without the overhead of a full-time team.
With over 15 years in design and digital marketing, I’ve seen firsthand how many established businesses hit a wall: their branding feels dated, campaigns are scattered, and their teams are overwhelmed trying to manage multiple freelancers. That’s where I come in.
I partner closely with CEOs and Marketing Directors to align visuals with business goals, oversee the creative team, and deliver the kind of polished, consistent brand presence that builds trust and converts. What makes my approach unique is that I don’t just “make things look pretty”, I apply buyer psychology, strategy, and systems so every creative asset has a job to do.
Right now, I’m especially focused on helping service-based companies prepare for scale whether that’s building out conference materials that command attention, designing sales assets that convert, or managing creatives so the leadership team can stay focused on growth. My clients see me as their plug-and-play creative department: they get the expertise and direction they need without the overhead of building it in-house.
Amazing, so let’s take a moment to go back in time. What did you believe about yourself as a child that you no longer believe?
As a child, I believed I had to do everything “the right way”; that if I stepped out of line or colored outside the box, I’d get it wrong. That mindset made me incredibly insecure and cautious.
Now, as a business owner, I know that growth doesn’t come from staying inside the lines—it comes from creating your own. I’ve had to carve my own path, take risks, and make bold decisions to get where I am today. I no longer see myself as insecure. I see myself as a confident CEO who keeps learning, evolving, and leading with intention.
What did suffering teach you that success never could?
Suffering taught me something success never could: that no one is coming to rescue you—you have to rescue yourself. Support is wonderful, and community is important, but at the end of the day, it’s on you to pick yourself up, piece by piece, and rebuild.
That process is rarely quick or easy. It’s frustrating, humbling, and sometimes downright exhausting. But it’s in those moments, the ones where you wonder if you can actually do it, that your real character is built. Success gives you confidence, but suffering gives you grit. And when you come out on the other side, you don’t just feel proud of what you’ve accomplished—you feel proud of who you’ve become.
Next, maybe we can discuss some of your foundational philosophies and views? Is the public version of you the real you?
The public version of me is absolutely a part of me but it’s not all of me. I’ve learned that you can’t give every piece of yourself away publicly, because then there’s nothing left that’s truly yours. For me, authenticity doesn’t mean full exposure; it means showing up honestly, but with healthy boundaries.
The people who see 100% of me are the ones I’ve built deep trust and real relationships with. That’s not about being secretive—it’s about self-preservation and honoring my own energy. The public gets the real me, but only a few get all of me.
Okay, so let’s keep going with one more question that means a lot to us: What is the story you hope people tell about you when you’re gone?
I hope people say that I left things better than I found them whether that was a person, a project, or a business. That I built something meaningful, not just successful. That I showed up with integrity, creativity, and heart, and that I helped others feel seen, supported, and empowered to go after what they wanted.
I want the story to be that I didn’t just design brands; I helped shape futures. That I was a woman who balanced ambition with compassion, and proved that you can lead boldly, build beautifully, and still stay true to who you are.
Most of all, I hope it’s clear how deeply I loved my family. That my kids will say I showed them what it looks like to chase a dream without ever losing sight of them, and that my husband can say he always knew he was my anchor. At the end of the day, every milestone, every risk, every late night—it was all fueled by love for them.
Contact Info:
- Website: https://www.rachelgreencreative.com
- Instagram: https://www.instagram.com/rachelgreencreative/
- Linkedin: https://www.linkedin.com/in/rachelgreenms/
